Why Custom Built Websites are Better than Site Builders

Custom built websites offer a level of flexibility and control that cannot be found with site builders like Wix or Squarespace. While these site builders may seem like an easy and cost-effective option, they come with limitations in terms of design and functionality. With a custom built website, you have the ability to fully tailor the design to your specific brand and goals, as well as implement any necessary features and integrations. Additionally, custom development allows for scalability and future growth of your website. In this post, we'll delve deeper into the benefits of custom built websites and how they can ultimately lead to a more successful online presence.

One of the biggest benefits of a custom built website is that it can be tailored to the specific needs of your business. This means that it can be designed and developed to perfectly match your brand, as well as to include any unique features or functionality that your business requires. This level of customization can be especially important for small businesses that want to stand out from the competition and make a lasting impression on their customers.

Another advantage of a custom built website is that it can be optimized for performance, security, and SEO. Since it is built from scratch, a custom website can be optimized to load quickly, which is important for both user experience and search engine rankings. Additionally, a custom website can be built with the latest security measures to protect against hacking and other online threats. This level of security is essential for small businesses that handle sensitive customer information, such as credit card details or personal information.

Custom built websites also offer greater scalability, which can be especially important for small businesses that are looking to grow. Since a custom website is built to handle the specific needs of your business, it can be easily expanded as your business grows. This can save small businesses a lot of time, money, and headaches down the road.

On the other hand, website builders like WordPress are often less expensive and quicker to build. They also offer a wide range of templates and plugins that can be used to add functionality to the site. Additionally, WordPress is a well-established and widely supported platform, which can make it easier to find developers and designers who are familiar with it. However, the level of customization, performance, security, and scalability of a custom built website often outweighs the cost savings of using a website builder.

In conclusion, while both custom built websites and website builders like WordPress have their own set of pros and cons, for small businesses, a custom built website may be the better choice. It offers greater customization, better performance, improved security, and greater scalability, which can be essential for small businesses looking to stand out, protect their customer information, and grow over time.